Specs & Guidelines

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Creative Spec for OneNative Programmatic

• Content Parameter Spec for OneNative Programmatic

  Ad Components	File Type	Dimensions	Max File Size
  Ad Title (Headline) *	Text	20 - 50 characters Maximum (including spaces)
  Ad Description / Body Text *	Text	20 - 150 characters Maximum (including spaces)
  Company Name / Branding Text *	Text	25 Characters Maximum (including spaces)
  Display URL (e.g. www.onenativeads.com) *	Text	35 Characters Maximum (including spaces)
  Landing Page URL *	Text	1024 Characters Maximum (including spaces)
  Logo Image	JPG or PNG	128x128 pixel	2 MB
  Large Image *	GIF, JPG or PNG	1200x627 or higher pixels (1.91:1 ratio)	2 MB
  Basic Image	JPG or PNG	627x627 pixels (1:1 ratio - will display at various sizes inc. 82x82)	2 MB
  Call to action *	Text	15 Characters Maximum (including spaces)

  * Required field

• CREATIVES BEST PRACTICES

  • Submit all possible assets for the largest reach (logo, rectangular image, square image, all text variation)
  • Specify the advertiser name (or confirm the prefilled name is correct)
  • High resolution images, as large as possible (1200x627 and 627x627)
  • Photographs, still images vs graphics (no animations are supported)
  • Minimal text within images
  • Text titles that read like content and/or sentences vs. offers or pure product names
  • Text descriptions that encourage users to click through to read more, generate interest
  • Landing pages should correspond closely with the native unit, should feel very related

Specs: OneNative Content Marketing & Native Ads

• Size - 627 x 627, 600 x 500, 1280 x 800 and under 75kb
• Length of headline- 20-50 characters is ideal, 70 max or it may get cut off in some widget implementations.
• Near square-shaped images are preferred (if too rectangular, our dynamic scale/crop could crop heads off subject)
• Images of People are preferred where appropriate at a “medium” zoom. We should see the shoulders and recognize face
• Avoid ClipArt, logos, defaults
• Simple is better, avoid image clutter. Simple locations, recognizable subjects
• One or two people in image versus several people.
• Utilize eye-catching colour: red dress, bright blue water, etc.
• Do share multiple headlines for the campaign
• Capitalize each word.
• Lists work well such as “The 10 Best Beach Books” or “7 Glamorous Sofia Vergara Looks”.
• Text variations- for each URL you can create a few different titles and thumbnails. This will increase exposure per URL and help determine the best performing variation.

Advertiser Guidelines: Content Marketing

• Content must be the primary focus of the content landing page
• Visitors must be able to easily close any popup advertisements or overlays
• Content landing page should not contain any URL redirects, rotating URLs or exit pop-ups
• Content should not lead to home pages, directory listings, product pages, or general index pages
• Content must live on HTML page; no direct link to PDF files
• If content is advertising, it should clearly and conspicuously state that it is an advertisement (i.e. no advertisements in disguise)
• If the content contains third-party reviews or testimonials or endorses a product or service, then the reviews, testimonials and endorsements must be real. If your reviewers received any form of compensation to express an opinion that must be disclosed clearly and conspicuously
• Content should not include any inaccurate or deceptive headlines or thumbnails that take visitors to an unexpected content experience
• Links on the content landing page should not be mislabel or otherwise be designed to misdirect users (example: logo or menu tabs must link to expected pages)
• Content should not include third party trademarks or logos without express third party permission, to the extent permission is necessary
• Content should not include trademarks or logos that are confusingly similar in design to that of third parties.
• Content should not include the names, likenesses, voices, or other indicia identifying any person (living or dead) without such person’s permission, to the extent permission is necessary.
• Content should not contain copyrighted materials owned by others, without permission, to the extent permission is necessary
• Prohibited Content
  • Fictional third-party reviews or comments.
  • Content that promotes:
    • Alcohol
    • Illegal drugs
    • Tobacco
    • Firearms, weapons or explosives
    • Gambling
    • Contraceptives
    • Sex toys or other sexual paraphernalia
    • Any activities are unsafe or dangerous
    • Any particular political agenda or message
    • Content that defames, misrepresents or contains disparaging remarks about other people or companies
    • Content that is sexually explicit or suggestive violent derogatory of any ethnic, racial, gender, religious, professional or age group profane, obscene or otherwise offensive
    • Content that endorses any form of hate or hate group
    • Content that features pornographic language or imagery
    • Content that contains adware, malware, spyware, virus, Trojan horses or other features designed to infiltrate or damage computer systems or access personally identifiable user information without explicit user consent
    • Content that promotes or facilitates participation in any illegal activity (including but not limited to prostitution, the use or sale of illegal drugs, and the illegal downloading of movies, music or other content)